As a business owner or marketer, you've probably heard of the terms email
validation and verification. These two terms are often used interchangeably,
but there are differences between them. In this article, we will explore the
differences between email validation and verification and why they are
important for your email marketing campaigns.
What is Email Validation?
Email validation is the process of verifying whether an email address is valid
and deliverable. This process is done by checking the syntax of the email
address, ensuring that the domain name exists and is configured to receive
emails, and verifying that the mailbox exists and can receive emails.
Email validation is an important step in email marketing because it helps to
ensure that your email campaigns are reaching real people with valid email
addresses. When you send emails to invalid email addresses, it can damage your
email reputation and decrease your email deliverability rates.
What is Email Verification?
Email verification is the process of verifying whether an email address is
both valid and belongs to the person who provided it. This process is done by
sending an email to the address and asking the recipient to confirm that they
own the email address.
Email verification is a more thorough process than email validation because it
not only checks the validity of the email address but also confirms that the
person who provided the email address is the owner of that address. This is an
important step in ensuring that your email campaigns are reaching the right
people and reducing the risk of sending emails to fake or fraudulent email
addresses.
Why are Email Validation and Verification Important?
Email validation and verification are important for several reasons:
- Improving email deliverability rates: When you send emails to invalid email addresses, it can damage your email reputation and decrease your email deliverability rates.
- Protecting your email reputation: Sending emails to fake or fraudulent email addresses can damage your email reputation and lead to your emails being marked as spam.
- Reducing bounce rates: When you send emails to invalid email addresses, they will bounce back, increasing your bounce rates. High bounce rates can also damage your email reputation.
- Increasing your ROI: By ensuring that your emails are reaching real people with valid email addresses, you can increase your ROI and improve the effectiveness of your email marketing campaigns.
Email Validation vs Verification: Which is Better?
Both email validation and verification are important for your email marketing
campaigns, but they serve different purposes. Email validation is important
for ensuring that your emails are reaching real people with valid email
addresses, while email verification is important for ensuring that your emails
are reaching the right people and reducing the risk of sending emails to fake
or fraudulent email addresses.
For most businesses, a combination of email validation and verification is the
best approach. By using both processes, you can ensure that your emails are
reaching real people with valid email addresses who are also the owners of
those email addresses.
Conclusion
Email validation and verification are important steps in ensuring the success
of your email marketing campaigns. By verifying the validity and ownership of
your email addresses, you can improve your email deliverability rates, protect
your email reputation, reduce your bounce rates, and increase your ROI. By
using a combination of email validation and verification, you can ensure that
your emails are reaching the right people with valid email addresses.
