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7 ways to create a successful black Friday email

One of the biggest shopping days of the year is right around the corner. It doesn't matter what you sell, your customers are ready to empty out their wallets and you need to

6 Ways to Ensure Your Emails Neverbounce

Bounced emails are amongst the worst things that an email marketing campaign can encounter. Every bounced email means that another potential customer doesn’t get the perfectly designed email you’ve sent, and

Five Types of Email Addresses You Might Want to Avoid

If you’re conducting an email marketing campaign, you’re obviously going to collect a large number of email addresses. In the process of creating the perfect email marketing campaign, you will need

Tips and Tricks for Enhancing Your Email Marketing Campaign

Email still remains as one of the best ways for you to conduct marketing for your business. Forbes says that “Email Marketing Is Still The Top Way To Generate Leads” and they aren’

Email Deliverability: The Guide

Email marketing is the best way to generate leads and retain customers. There is no point in arguing that. The data and the facts all support that statement and no one should be questioning that.

The Anatomy of a Perfect Email

The Anatomy of a Perfect Email The success of your Email Marketing Campaign depends on the strength of the emails you send out. It’s right there in the name. The better the

How chatbots can help you collect leads for your business

Chatbots are an automated and quick way to connect with the user. It has conquered almost every industry including e-commerce, real estate, healthcare, education, travel, finance and many more out of which e-commerce

12 Mistakes to Avoid in Email Marketing

One of the best methods to carry out a marketing campaign in this digital era is to use the power of emails. That is not to say you should not conduct marketing campaigns

Email Open Rates: The Guide to Better Email Click Throughs

Email Open Rate is an essential metric for email marketers. Our guide helps you navigate your campaign with email tips to increase click throughs.

Email Bounce Backs and How To Deal With Them

Fixing email bounce backs requires an understanding of email verification and marketing. This email bounce back guide explains every fix your business needs.

How to Check if an Email Address is Fake

111 billion emails are sent every day and it's difficult to separate the real ones from the fake ones. 94% of employees can’t tell the difference between real and phishing emails. How

Mailchimp Omnivore 101 The Tips and Tricks You Should Know

The MailChimp Omnivore error stops companies from emailing their MailChimp lists. It affects large businesses and small businesses. If you’re reading this, it’s likely you have an Omnivore error. It’s

The Ultimate Guide to Fixing and Preventing Aweber Bans

Do you want to remove an Aweber ban? Do you want to prevent an Aweber ban? If so, keep reading. We’ll share secrets about Aweber’s banning process so you understand what

The Beginners Guide to Fixing the Mailchimp Omnivore Problem

Are you one of MailChimp’s 14+ million users? If you are, you may encounter a MailChimp Omnivore warning. This is a MailChimp Omnivore error. It’s a restriction that stops you from

What makes the GDPR special?

There was an old law called the 1995 Data Protection Directive. The GDPR is a law, not a directive. It has a lot more teeth, so to speak. Also, the old directive didn’

All you need to know about A/B Testing

A/B testing, also called split testing, is a method that uncovers which of your two campaign versions is the most effective at getting opens or clicks. In an A/B test, you

How to Grow Your Email List Using Chatbots

Can chatbots grow your email list? Surprisingly, the ancient Chinese offer a hint. There’s an old Chinese proverb that goes, “A man without a smiling face must not open a shop.” The

Why Outsourcing B2B Sales is the Key to Inflating Profits

Many B2B startups can’t afford to hire a full-time sales team. Yet, you need sales to grow your business. This is a grating pain point for many sprouting businesses. Fortunately, we discovered

On Email Deliverability: Writing Emails that Reach the Inbox.

Let’s all admit it, our emails are our babies, we spend hours crafting our subject lines, days picking up the perfect font and size, assembling templates, editing them to finally proudly give

How to Crown your Email with the Perfect Subject Line

During a certain period of a marketer’s life, their subject line is more important than anything else in the universe, more important than pizza, more important than a nap, even more important

Marketing Email Crafting 101

The best thing about email design is that you live your designer persona even if you have the minimum background in graphic design. Designing emails can be one of the simplest processes in

Why you Need to Segment your Email List Today

The ultimate objective from your email marketing strategy should be before anything making your recipients feel like the email they just received from you was crafted, designed, and created just for them. If

11 Email Marketing Metrics you Better Start Tracking Right Now

Haven’t we all obsessed about numbers and percentages at a certain point of our life? Wow that was too broad for an introduction, let me try again. Haven’t we all obsessed

Growing your Email List: the Whys and Hows

Before thinking about your email’s content, your killer subject line or your irresistible offer, you should probably consider investing some time and energy in your email database first. Growing an active and

A Simple Guide to the Perfect Cold Emailing Outreach

We all have those emails in our inboxes that we’ll just never open, those emails that we’re never curious enough to go beyond their subject line, so they either end up

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