Email is one of the most powerful marketing channels available, but sending a poorly designed or broken email can damage your brand's reputation and reduce engagement. That's why it's important to use an email test tool to ensure your emails are delivered correctly and are visually appealing on all devices. In this article, we'll explore the top email test tools on the market and answer common questions about this essential process.

What is an Email Test Tool?

Illustration of email testing tools previewing emails across devices

An email test tool is software that allows you to preview and test your emails before sending them to your subscribers. These tools simulate different email clients and devices, so you can see how your email looks and functions on various platforms. Email test tools also help you identify deliverability issues, such as spam filters and blacklisting, and provide suggestions for improvement.

Top Email Test Tools

Graphic showing features of top email testing tools

There are many email test tools available, each with its own unique features and pricing models. Here are some of the most popular email test tools:

MailTester

MailTester is a free tool that allows you to test the spam score of your emails. It also provides recommendations for improving your score and avoiding common spam triggers. This tool is great for small businesses and marketers who want to improve their email deliverability.

Mailtrap

Mailtrap is a paid tool that allows you to preview and test your emails in a sandbox environment. This means you can test your emails without sending them to your subscribers. Mailtrap also provides detailed analytics and integrations with popular email marketing platforms.

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Litmus

Litmus is a popular email testing tool used by enterprise-level companies. It allows you to preview your emails on over 90 different email clients and devices, including mobile devices and webmail services. Litmus also provides spam testing, link validation, and email analytics.

EmailToolTester

EmailToolTester is a comprehensive email marketing tool that includes email testing as one of its features. It allows you to preview your emails on multiple devices and provides spam testing and link validation. EmailToolTester also includes a drag-and-drop email builder and integrations with popular email marketing platforms.

Microsoft Connectivity Analyzer

The Microsoft Connectivity Analyzer is a free tool that allows you to test your email server configuration and connectivity. It provides detailed reports on any issues it finds and offers suggestions for improvement. This tool is ideal for IT professionals and system administrators.

Benefits of Using an Email Test Tool

Using an email test tool has several benefits, including:

  • Improving email deliverability
  • Reducing the risk of sending broken or poorly designed emails
  • Ensuring your emails look and function correctly on all devices
  • Identifying and fixing issues before sending emails to your subscribers

Conclusion

Email test tools are essential for any business or marketer who wants to ensure their emails are delivered correctly and are visually appealing on all devices. By using one of the top email test tools on the market, you can improve your email deliverability, reduce the risk of sending broken emails, and provide a better experience for your subscribers.