If you're a proud owner of a website hosted on Wix, you know how crucial it is to maintain a professional and credible online presence. One essential aspect of achieving this is email address verification. In this comprehensive guide, we'll delve into the world of email verification on Wix, why it's important, and how to implement it effectively.

Why Email Address Verification Matters

Email address verification is not just a checkbox on your to-do list; it's a fundamental element of trust-building on your website. Here's why it matters:

Spam Protection: Verification prevents bots and spammers from flooding your site with fake or malicious submissions.

Enhanced Credibility: A verified email adds credibility to user accounts, ensuring that genuine users populate your website.

Improved Communication: Verified emails enable you to reach your audience effectively, reducing bounce rates and ensuring your messages reach the right inboxes.

Trust Building: It instills confidence in your users that their information is secure and that your website takes their privacy seriously.

Implementing Email Verification on Wix

Now that you understand why email address verification is vital, let's explore how to implement it on your Wix website. We'll cover two primary methods: using Wix Ascend and custom validation.

Using Wix Ascend

Wix Ascend is a powerful suite of tools to grow your business. Here's how to use it for email address verification:

Log in to Wix: Sign in to your Wix account and access your website's dashboard.

Open Ascend: Navigate to the Ascend dashboard from your site's dashboard.

Choose Forms: If you have a form on your site that collects user information, select it. If not, create a new one.

Edit Form Settings: Click on the form and access its settings. Enable the "Email Confirmation" option.

Customize Messages: Customize the confirmation message users will receive after verifying their email.

Save Changes: Save your settings, and you're all set. Users will now receive email verification requests when submitting forms.

Custom Validation

If you require more customized email validation, you can implement custom validation with Wix Code. Here's how:

Access Wix Code: Go to your site's dashboard and select "Site" from the left sidebar. Click on "Enable Developer Tools" to activate Wix Code.

Set Up a Form: Create a form element on your site or use an existing one to collect email addresses.

Access Form Settings: Click on the form and access its settings. Choose the "Form Settings" option.

Add Custom Validation: Under "Form Settings," you'll find the "Custom Validation" tab. Here, you can add JavaScript code to validate email addresses according to your specific requirements.

Customize Messages: Customize error messages for users who enter invalid emails.

Save Changes: Save your settings, and your form will now perform custom email validation.

Common Questions About Email Verification on Wix

Let's address some commonly asked questions about email address verification on Wix:

Is email verification necessary for all types of websites on Wix? While not mandatory, email verification is recommended for websites that collect user information, run membership portals, or rely on user-generated content to maintain data accuracy and security.

Can I use third-party email verification services with Wix? Yes, you can integrate third-party email verification services into your Wix website using custom code if you require more advanced verification processes.


Email address verification is a cornerstone of trust and security on your Wix website. By implementing it effectively, you enhance your website's credibility, protect against spam, and communicate more reliably with your audience. Whether you choose Wix Ascend or custom validation with Wix Code, prioritize email verification to elevate your online presence.