One of the biggest shopping days of the year is right around the corner. It doesn't matter what you sell, your customers are ready to empty out their wallets and you need to be the first one to take advantage of that.
According to Sendgrid, on the same day, last year, nearly 2.4 billion emails were sent around the world. And that's almost half the world's population! With so much competition and a huge load of emails, you must do something to stand out from the crowd.
Other than that, as stated by Adobe Analytics Online retailers had earned a record $6.22 billion on Black Friday in 2018, which is an increase of almost 23.6% from the previous year!
To be able to convince your customers, you need to be able to create perfectly crafted e-mails with which we will be glad to help. The following 7 ways will give your revenue a big boost:
1- Keep it simple
With loads of e-mails bombarding customers' inboxes, the latter are likely to read them quickly to achieve the best sale for the season. If you send long- boring emails with unwanted details, your customers will just move on and find something else!
Rather than just keeping it attractive, you'd better be straightforward about all the details and use a small number of words. It'll be tricky, but it's worth it!
Other than that, don't go around sending mails to dead addresses. Use Bounceless to declutter your mail list to active and loyal customers only. This will help you reach more people easily.
2- Be precise
Make sure that whatever you are offering is mentioned in the email.
Either you’re marking down a few items, offering a coupon code, or just throwing a buy-one-get-one-free sale. Whatever it is, keeping it straightforward will make the offer hard to resist.
3- Show off your products
Whatever you are selling, show it. Add pictures to grab your customers attention. For example, if you have several lines of products you can offer a discount on that product line with an image. this way, customers are more likely to go for the call to action button.
Active Gear Retailer HuckBerry created a great strategy by using a gift guide for their 2017 Black Friday email campaign. Not only they gathered their best deals into one email, they also included large images of the products with the original and discounted price alongside, besides short descriptions and call-to-action buttons with every product.
4- Improve your subject lines
Start thinking out of the box. With so many e-mails being sent, even if you have loyal customers, there's a chance you still haven't grabbed their attention quite yet. The short, quirky and personal subject line is your way to go!
Example 1: Your most awaited sale day is here.
Example 2: What are you waiting for? It's Friday and it's black!
Example 3: Oh yes, black is back! Grand Black Friday offers for you.
5- Be creative! Use GIFs
There possibly isn't anyone that doesn't like a few creative moving pictures in their inbox. Whether you make your own new customized GIFs or use the ones that already exist; it's up to you!
The GIFs can be: a person carrying a back-aching amount of items that they have just bought, or something similar and related to the event. This is a great way to get higher engagement!
6- Mention when your deals end
Be specific with this. Letting your customers know when your deals end will help them seize the deals on time. Mentioning deadlines will also help you gain more customers in a short period.
7- Avoid rush hours
To avoid the crowd, you must reach your customers first. Before the madness of sales begins, you should have already made some space in your customers' hearts and minds. The beginning of November is a good place to start!
Another effective way to do this is to send a thank-you email on Thanksgiving day. The purpose of this email is to thank them for being great loyal customers and always being available for opening up your emails.
Hopefully, the above-mentioned ideas and tips will help you achieve the greatest and most successful Black Friday Sale of the year!