In order to have a successful blog or website, you need to have people who are interested in what you have to say! That's why building an email list is so important. It allows you to reach out to your audience directly and share your content with them on a regular basis.
If you're looking to build an email list in 2022, then this article is for you! We'll share 22 tips and tricks that will help you get started.
First, What is an Email list?
An email list is what? A mailing list or subscribers list is a list of email addresses from site visitors and customers who have agreed to receive communications from a business, such as news, updates, or special offers. As subscribers leave or new ones sign up, your list may expand and contract over time.
For a business, email marketing is a huge asset. Since almost every customer has an email address, you can easily contact billions of potential customers with just a few clicks. Additionally, email marketing is 40 times more efficient than social media at attracting and keeping new clients, and it has a much higher click-through rate than posts on those platforms, meaning that more clients see and read it.
Building your email list is one of the most progressive ways to boost conversions.
1. Building your email list is one of the most progressive ways to boost conversions. By having a list of email subscribers, you have a group of people who are interested in what you have to say and are more likely to buy from you.
2. The best way to build your email list is to offer something of value in exchange for an email address. This could be a free e-book, a discount code, or access to exclusive content. Make sure that the offer is something that your target audience will find valuable.
3. Once you have built up your email list, it's important to nurture your relationship with your subscribers. Send them regular updates about your latest products and offers, and make sure to keep your emails interesting and engaging.
4. Use email marketing tools to automate some of the tasks involved in building and maintaining your email list. This will save you time and make the whole process easier.
5. Finally, don't forget to verify your email list. Email validation is still the most efficient way to guarantee the collection of quality data because real customers begin with real emails. Email marketing is more successful when email addresses are verified. Fraud detection is also improved, and you have the ability to safeguard your sender reputation.
Follow these 22 actionable tips and best practices for email list building to grow your email subscriber list quickly and easily.
1. Use an Email Signup Form on Your Website - Include an email signup form on your website so visitors can easily subscribe to your email list.
2. Provide Incentives to Subscribe - Offering incentives such as discounts, freebies, or exclusive content can entice people to subscribe to your email list.
3. Use Opt-In Forms on Social Media - Use opt-in forms on social media platforms like Facebook and Twitter to collect emails from your followers.
4. Run a Contest or Giveaway - Hosting a contest or giveaway is a great way to grow your email list quickly. Just be sure to promote it heavily and offer an enticing prize.
5. Collaborate with Other Brands or Influencers - Collaborating with other brands or influencers in your industry can help you reach a wider audience and grow your email list.
6. Add an Email Signup Link to Your Email Signature - Include an email signup link in your email signature so that everyone you correspond with can easily subscribe to your list.
7. Leverage Your Physical Storefront - If you have a physical storefront, make sure to include an email signup form or link so customers can subscribe.
8. Promote Your Email List on Your Blog - Be sure to promote your email list on your blog so that your readers can subscribe. This can be done through sidebar widgets, pop-ups, or in the post itself.
9. Utilize Lead Magnets - Offering lead magnets such as eBooks, guides, or whitepapers in exchange for an email address is a great way to grow your list.
10. Use Landing Pages - Creating dedicated landing pages for your email list can help you convert more visitors into subscribers.
11. Conduct Webinars or Live Streams - Hosting webinars or live streaming videos are great ways to engage with your audience and collect emails at the same time.
12. Integrate with Your CRM or Email Marketing Platform - Most CRMs and email marketing platforms offer integration options that make it easy to collect emails from your website or social media accounts.
13. Install an Email Capture Plugin - If you’re using WordPress, there are many email capture plugins available that make it easy to collect emails from your website visitors.
14. Use Facebook Ads - Facebook Ads is a great way to target a specific audience and while they’re scrolling through their News Feed, you can prompt them to sign up for your email list.
15. Use Google AdWords - Google AdWords can be used to target people who are searching for specific keywords related to your business. You can then prompt them to sign up for your email list.
16. Attend Networking Events - Attending networking events is a great way to meet new people and collect email addresses. Just be sure to have plenty of business cards or an email signup sheet on hand.
17. Speak at Industry Events - Speaking at industry events is another great way to reach a new audience and collect email addresses. Many events will promote their speakers, so this can be a great way to get exposure for your business as well.
18. Sponsor an Event - Sponsoring an event is another great way to reach a new audience and collect email addresses. Many events will promote their sponsors, so this can be a great way to get exposure for your business as well.
19. Collaborate with Other Businesses - Collaborating with other businesses in your industry is a great way to reach a new audience and collect email addresses. This can be done through joint webinars, contests, or giveaways.
20. Add an Email Signup Link to Your Print Materials - If you have
15. Try Google AdWords - Google AdWords can also be used to target a specific audience and prompt them to sign up for your email list with targeted ads.
16. A/B Test Your Email Signup Forms - Try testing different elements of your email signup forms such as the copy, CTA, or form fields to see what converts the best.
17. Use an Exit-Intent Pop-up - An exit-intent pop-up is a great way to capture emails from visitors who are about to leave your website without subscribing.
18. Set Up Google Analytics Goals - Setting up Google Analytics goals can help you track how effective your email list building efforts are and where you need to improve.
19. Keep Your Email List Clean - It’s important to keep your email list clean by regularly removing inactive subscribers or those who have bounced back too many times.
20. Send Engaging Emails - Once someone subscribes to your email list, it’s important to send them engaging emails that will keep them interested in hearing from you.
21.Segment Your Email List - Segmenting your email list can help you send more targeted and relevant emails that will be better received by your subscribers.
22. Grow Your Email List Organically - The best way to grow your email list is organically by providing value and giving people a reason to subscribe.