For most bloggers, email marketing is their primary method of staying in touch with customers and leads. However, email list management can be challenging. There are many moving pieces that must be addressed individually to keep your strategy running smoothly. If you don’t manage your email lists carefully, it’s easy to get confused about which contacts are on which list. If you overlook an important segment or edit a segment with outdated information, your marketing campaigns might not have the intended effect. To help you avoid these mishaps, we’ve compiled this helpful guide to everything you need to know about managing your email lists so your marketing efforts remain organized and effective.
What is an email list?
A blogger's email list is a collection of email addresses that a blogger has collected from people who have chosen to subscribe to the blogger's content. Bloggers can use their email lists to send newsletters, updates, promotional materials, or any other type of content to their subscribers. Email lists are a valuable tool for bloggers because they allow them to directly communicate with their audience and build a loyal following. Bloggers can collect email addresses by offering a newsletter sign-up form on their blog or website, or by using other methods such as hosting a contest or giveaway that requires an email address to enter. Once a person has signed up for the email list, they will receive emails from the blogger on a regular basis, depending on the frequency that the blogger has set.
How can bloggers grow their email list?
Growing a blogger's email list can be both an exciting and challenging endeavor. By offering email subscribers exclusive content, such as early access to new blog posts or products, bloggers have the ability to turn readers into loyal followers. It's important for bloggers to keep their email list organized by utilizing email management tools, which allow bloggers to segment lists, target specific segments of readers, and better track emailing engagement goals. Growing a successful email list requires consistency and patience but can be highly rewarding if done well. With the right approach and some creativity, email list growth becomes an achievable goal. All good bloggers understand email lists are incredibly valuable assets, helping them to reach a larger audience and stay top of mind with their readers. Here are some strategies you can use to grow your email list:
Offer an opt-in incentive
One way to encourage people to sign up for your email list is to offer them something in exchange for their email address. This could be a free download, a discount code, or access to exclusive content.
Promote your email list on your blog
Make it easy for people to find and sign up for your email list by promoting it prominently on your blog. This could mean including a sign-up form in your blog's sidebar, adding a pop-up form to your blog, or including a call to action in your blog post footers.
Collaborate with other bloggers
Partnering with other bloggers in your niche can be a great way to grow your email list. You can cross-promote each other's email lists, or even host a joint webinar or challenge that requires participants to sign up for your email list.
Use social media to promote your email list
Social media can be a powerful tool for promoting your email list. Share links to your sign-up form on your social media accounts, and consider running paid ads on platforms like Facebook or Instagram to reach a wider audience.
Use email list building tools
There are a number of tools and services that can help you grow your email list, such as opt-in form plugins for your blog, email marketing services like Mailchimp or Aweber, and lead generation software like Leadpages or OptinMonster. These tools can help you create professional-looking opt-in forms, automate your email marketing efforts, and track your results.
How to set up an email list?
To set up an email list using a service like Mailchimp or Aweber, follow these steps:
- Sign up for an account with the email marketing service of your choice. Both Mailchimp and Aweber offer free plans for small lists.
- Create a new list in your account. This is where you will store the email addresses of your subscribers.
- Customize the sign-up form for your list. This is the form that people will fill out to subscribe to your list. You can choose what information to collect from subscribers, such as their name and email address.
- Add the sign-up form to your website or blog. You can do this by copying and pasting a piece of code provided by the email marketing service, or by using a plugin or integration if your website is built on a content management system like WordPress.
- Promote your email list to your audience. You can do this by sending an email to your existing subscribers, posting about it on social media, or adding a banner or button to your website.
- Start sending emails to your subscribers. You can create and send newsletters, promotional emails, or automated emails using the tools provided by the email marketing service.
It's important to note that it is against the law to send unsolicited emails, also known as spam. Make sure that you only send emails to people who have explicitly opted in to receive them.
Know Your Audience
Knowing your audience is an essential element of an email list. It's a crucial step to have a successful email campaign set up because it ensures that the information you are sending out is relevant to those on your list. For example, bloggers might receive emails about blogging tools, blogging tips or blogging events in their email box. By understanding the needs of your email list and what they want, it will help ensure that your email messages are effective and draw people back to your website or product. So take the time to get to know your email list better, because when you know who you’re writing for, you can send emails that are both engaging and informative.
Before you start list management, you must know your audience. You have to know who you’re marketing to and how you can cater to their needs. Without this information, you’ll find it hard to know which contacts should be on each list. For example, if you’re marketing a fashion blog, your primary audience will be women between ages 18 and 35. Knowing this, you can tailor your emails to this demographic with ease. If you don’t know your audience, you won’t be able to put your contacts into the right list. You’ll have no idea which group should get a certain type of offer. You’ll also struggle to target your emails appropriately, so they resonate with each segment. Keep in mind that you may have more than one audience. For example, if you also write articles about travel, you’ll want to add a secondary audience of men between the ages of 35 and 50.
Segment Your Lists Correctly
Segmenting an email list refers to the process of dividing your email subscribers into smaller groups based on certain criteria, such as their interests, behaviors, or location. Segmenting your email list can help you send more targeted and personalized emails, which can improve the effectiveness of your email marketing campaigns.
Here are some steps you can follow to segment your email list correctly:
Determine the criteria for segmentation: The first step is to determine the criteria that you will use to segment your email list. This could be based on factors such as the subscriber's location, demographics, interests, or behaviors.
Collect data on your subscribers: To segment your email list effectively, you will need to collect data on your subscribers. This can be done through sign-up forms, surveys, or tracking their interactions with your emails or website.
Use a segmentation tool: There are various tools available that can help you segment your email list based on the criteria you have chosen. These tools typically allow you to create segments based on specific conditions, such as subscribers who have made a purchase or subscribed to a specific newsletter.
Test and analyze your segments: Once you have created your segments, it's important to test and analyze their effectiveness. This can be done by sending targeted emails to each segment and tracking the results, such as the open and click-through rates. This will help you determine which segments are most responsive and can guide your future email marketing efforts.
Regularly update and maintain your segments: It's important to regularly update and maintain your email segments to ensure that they are accurate and relevant. This may involve removing inactive subscribers or adding new subscribers to the appropriate segments.
Once you know your audience, you can begin segmenting your contacts into lists. The best way to do this is to create segmented lists for each of your marketing campaigns. For example, you may have a pre-launch list, a launch list, and a list for subscribers who’ve purchased a certain product. At a minimum, you should have two lists: one for contacts who’ve signed up for your blog and another for contacts who’ve purchased a product from your online store. If you want to optimize your email marketing strategy, it’s best to have at least three lists. Contacts who’ve signed up for your blog are the first type of segment that you should cater to.
At a bare minimum, you should have two lists for blog subscribers. One list should contain all of your subscribers, while the other should be reserved for VIPs. A VIP list is for the most engaged contacts on your list. These are the people who’ve shown the strongest interest in your brand and have proven that they’re more likely to buy from you.
Set Proper Tasks for Each List
After you’ve segmented your contacts into lists, you can set tasks for each list. A task is a single action that a contact must do to stay on the list. Contacts who haven’t completed a task within a certain amount of time are removed from the list. Each list should have different tasks that reflect the type of communications those contacts expect from you. For example, your VIP list should receive very different communications than your general blog list. Contacts who’ve signed up for your blog should receive a wide variety of emails. These are your general communications, and they should be very helpful and informational. Your general blog subscribers should receive emails that pertain to a wide variety of topics. They’re the contacts who are interested in learning more about your industry but aren’t necessarily ready to buy anything. The tasks for this list should be geared toward building authority and sourcing quality leads. Contacts on your VIP list should receive less frequent emails but they should be much more detailed. These are the contacts who’ve shown a strong interest in your brand, so these emails should be more sales-focused. They should contain detailed information about a specific product, perhaps an upcoming sale or promotion.
Email Marketing Best Practices
There are many best practices for email marketing. If you’re not sure where to start, here are a few to consider:
Clear subject line
Make sure your emails have a clear subject line. The subject line is the most important part of your email. It’s the first thing your contacts will see, so it needs to grab their attention in a positive way. Make sure it’s short, attention-grabbing, and relevant to the content of your email.
As a blogger, email content is one of the most important assets you have to engage with a loyal reader base. An email list allows you to establish ongoing relationships with those who are interested in your content. Crafting email content that stands out and holds its value is something that bloggers should strive for. Interesting email content can help connect with readers, promote consumption of content and keep them updated on new stories or posts. With well-crafted email content, email lists become powerful tools to engage regular readers while helping discover an even larger audience.
Focus on email design
Visual design has become key in recent years, with bloggers finding new and exciting ways to spice up their emails. The right design makes an immediate impression when someone nails down a perfectly crafted email with smooth lines, stunning visuals, and fun emojis. Email design doesn't just set the mood of your message; it also gives readers a chance to learn more about your brand. With the help of today's latest tools and platforms, crafting creative and successful emails have never been easier. But before you start designing, there are some essential considerations you must take into account: be sure you determine the purpose of your email, think of ways to engage users, and focus on staying consistent with color use and typography for a cohesive look. If done well, there’s no doubt that your carefully designed email will dazzle both readers and customers alike!
Include a call to action in every email
Email marketing is a great way to engage with your audience, but if you really want to maximize your potential, you should include a call to action (CTA) in each email. This not only encourages readers to take the next step and contact you or purchase a product, it also helps track how many people visit your website or store based on emails sent out, this extra element helps to quantify success or track how effective your marketing campaigns are. Your goal with each email should be to get the reader to take a certain action. A call to action is a phrase that tells the reader what to do next. For example, you may want customers to click a link to learn more about a certain product or to sign up for your email list.
Send emails at the right times
The best time to send emails depends on your industry and the types of emails you send. However, in general, you should send emails to your general blog subscribers more often than you send emails to VIP subscribers. This is because contacts on your general blog list are more interested in learning about your topic in general than they are in a specific product. Your VIP contacts, on the other has, are closer to being ready to purchase, so you should send more sales-focused emails to this list.
There are a few factors to consider when determining the best time to send an email:
Time zone: If you are sending an email to someone in a different time zone, it's important to consider their schedule and try to send the email when they are most likely to be awake and able to respond.
Recipient's work schedule: If you know the recipient's work schedule, you can try to send the email when they are likely to be in the office and able to respond.
Urgency of the message: If the message is time-sensitive, it's important to send it as soon as possible. However, if the message is not urgent, it may be better to send it at a time when the recipient is less likely to be overwhelmed with other emails.
In general, it's best to avoid sending emails late at night or on weekends, as the recipient may not see the email until the following workday.
Now that you understand the importance of building an email list, these tips will help you to increase your sign-ups in no time! One important thing to remember is to make sure you're offering something valuable in exchange for someone's email address. Whether it's a free e-book or access to exclusive content, give your readers something they can't resist!
Email list management is an essential part of any blogger that relies on email marketing. If you manage your email lists incorrectly, your strategy will be unorganized and less effective. You need to follow email marketing best practices so your emails resonate with your email list recipients, cleaning your email list should be a crucial step in your marketing strategy to ensure the deliverability of your emails, using an email list verification tool you’ll be sure of gaining more time and effort and having the best email ROI. By implementing these strategies, you can maintain a healthy email list and keep your communications consistent and effective.