As a business owner or marketer, you know how crucial it is to have an accurate email list. Not only does this enable you to keep customers informed and engaged, but also makes sure your messages don't end up in the dreaded "spam" folder! So, what happens after you've used an email list verification tool and cleaned your list? That's where our blog post comes in - today we will discuss five key steps for ensuring that your carefully-curated contact database serves as a reliable resource for both current and future campaigns. Keep reading to learn more about making the most of your verification work.

Why do you need an email list verification?

email address verification

An email list checker is essential for any email marketer in order to make sure that email campaigns are successful. Verifying email lists can identify and help prevent invalid email addresses from ever reaching an inbox and increase deliverability significantly. It also ensures that email campaigns only reach valid email addresses, preventing emails from being blacklisted or marked as spam by email service providers. Additionally, email list verification helps maintain email hygiene, meaning one's email sender score does not suffer from negative metrics. An email list verifier will ultimately lead to greater success in any email-based marketing endeavors.

Here are some steps to take after using an email list checker for your email list:

Step 1: Analyze results of verification process

email list checker

When you complete an email list verification process, it is important to take the time to analyze the results and understand the status of each email on your list. This will help you determine which emails are valid and which are invalid.

To identify the number of invalid and valid emails, you can use the results of the verification process to create a list of each type of email. You can then use this list to see how many of each type of email you have. This will give you a clear understanding of the current state of your email list and help you plan your next steps.

It is important to note that an invalid email does not necessarily mean that it is a fake or nonexistent email. It could also mean that the email is inactive or that the email server is no longer in use. Whatever the reason, it is important to remove invalid emails from your list to improve the deliverability of your emails and ensure that you are only sending messages to active, engaged recipients.

Determine percentage of email list that is now verified

After you have identified the number of invalid and valid emails on your list, you can use this information to determine the percentage of your email list that is now verified. This can give you a sense of the overall health and quality of your email list, and help you understand how much work you may need to do in order to improve it.

To calculate the percentage of your email list that is verified, divide the number of valid emails by the total number of emails on your list, and then multiply by 100. For example, if you have a list of 1000 emails and 600 of them are verified, the percentage of your email list that is verified would be 60%.

It is important to note that a high percentage of verified emails does not necessarily mean that your email list is perfect. There could still be inactive or unengaged users on your list that could affect the success of your email marketing efforts. However, a high percentage of verified emails is a good indication that your list is in good shape and that you are on the right track.

Step 2: Remove invalid emails from your list

email list validator

After completing an email address verification process and identifying which emails on your list are invalid, the next step is to remove these invalid emails from your list. This is important because sending emails to invalid or inactive addresses can harm the deliverability of your emails and negatively impact the success of your email marketing efforts.

There are a few different ways to remove invalid emails from your list, depending on your email service provider. Here are some common methods:

  1. Manually delete invalid emails: If you have a small email list, you can manually go through and delete the invalid emails one by one.
  2. Use the email service provider's tools: Many email service providers have tools or features that allow you to easily remove invalid emails from your list. For example, Mailchimp has a "clean list" feature that allows you to remove invalid emails in bulk.
  3. Use a third-party email cleaning service: There are several companies that offer email cleaning services, which can help you remove invalid emails from your list in a more automated way.

Regardless of which method you choose, it is important to regularly check and remove invalid emails from your list in order to maintain its quality and improve deliverability.

How to remove invalid emails from your email service provider?

The specific steps for removing invalid emails from your email service provider will depend on the provider you are using. Here are some general steps that you can follow to remove invalid emails from your email service provider:

  1. Login to your email service provider's account and access your email list.
  2. Identify the invalid emails on your list. You can use the results of your email address verification process to do this.
  3. Select the invalid emails that you want to remove. You may be able to use the email service provider's tools or features to select and remove invalid emails in bulk.
  4. Click on the "delete" or "remove" button to remove the selected emails from your list.
  5. Confirm the action to permanently delete the emails from your list.
  6. Repeat these steps as needed to remove all of the invalid emails from your list.

Again, the specific steps may vary depending on the email service provider you are using. If you are unsure how to remove invalid emails from your list, you can refer to the email service provider's documentation or contact their customer support team for assistance.

Step 3: Segment your email list

Use verified email list to create segments based on factors such as interest, location, etc.

email list validator

Using a verified email list to create segments based on factors such as interest, location, or other characteristics can help you create more targeted and relevant content for your audience. By segmenting your list, you can send emails that are more likely to be of interest to specific groups of subscribers, which can improve the engagement and effectiveness of your emails.

To create segments based on factors such as interest or location, you can use email marketing software that allows you to create custom fields or tags for your subscribers. For example, you might create a custom field for "interests" and allow subscribers to select their interests when they sign up for your email list. You can then use this information to segment your list and send targeted emails to specific groups of subscribers.

Overall, using a verified email list to create segments can help you create more targeted and relevant content, improve the engagement and effectiveness of your emails, and drive better results for your business.

The importance of segmentation for targeted and personalized messaging

Segmentation is the process of dividing your email list into smaller groups based on shared characteristics or behaviors. It is important because it allows you to create more targeted and personalized messaging for your audience, which can improve the engagement and effectiveness of your emails.

Here are some benefits of segmentation for targeted and personalized messaging:

  1. Improved relevance: By segmenting your list based on factors such as interests, location, or behaviors, you can create content that is more relevant and tailored to specific groups of subscribers. This can help improve the engagement and response rates of your emails.
  2. Increased personalization: Segmentation allows you to use personalization techniques, such as dynamic content or personalized subject lines, to create a more personalized experience for your subscribers. This can help increase the effectiveness of your emails and make them feel more relevant and personalized to the individual recipient.
  3. Higher conversion rates: Targeted and personalized messaging can lead to higher conversion rates, as subscribers are more likely to take action when they receive content that is relevant and tailored to their interests.

Overall, the importance of segmentation for targeted and personalized messaging cannot be overstated. By dividing your email list into smaller groups and creating targeted and personalized content, you can improve the engagement and effectiveness of your emails and drive better results for your business.

Step 4: Update and clean up your email sign-up forms

Here are some tips for updating and cleaning up your email sign-up forms:

  1. Make sure the form is easy to find: Your email sign-up form should be prominently displayed and easy for visitors to locate. Consider placing it in a prominent location on your website, such as the header or footer, or creating a pop-up form that appears when a visitor first lands on your site.
  2. Keep the form short and simple: Avoid asking for too much information on your email sign-up form. The shorter and simpler the form, the more likely people are to complete it. At a minimum, you should ask for the visitor's name and email address.
  3. Use a clear and compelling call-to-action: Your call-to-action (CTA) should clearly communicate the value of signing up for your emails and encourage visitors to take action. Use actionable language and make sure the CTA button stands out.
  4. Use responsive design: Make sure your email sign-up form is mobile-friendly and responsive, so it looks good and works well on all devices.
  5. Test and optimize your form: Test different versions of your email sign-up form to see which one performs best. Use A/B testing to compare the performance of different versions and determine which ones work best.

By following these tips and regularly reviewing and updating your email sign-up forms, you can improve the effectiveness of your email marketing efforts and drive more sign-ups for your email list.

Make sure forms are only collecting valid and necessary information

To make sure your forms are only collecting valid and necessary information, consider the following tips:

  1. Clearly communicate why you are collecting the information: Be transparent about why you are collecting certain information on your form. If you are asking for sensitive or personal information, explain how it will be used and why it is necessary.
  2. Keep the form short and focused: Avoid asking for unnecessary or irrelevant information on your form. The shorter and more focused the form, the more likely people are to complete it.
  3. Use validation rules: Use validation rules to ensure that the information entered into your form is accurate and complete. For example, you might use a validation rule to ensure that an email address is in the correct format or that a phone number includes the correct number of digits.
  4. Make sure the form is secure: If you are collecting sensitive information on your form, such as payment details or personal information, make sure the form is secure and uses encryption to protect the data.

Overall, by collecting only valid and necessary information on your forms, you can improve the accuracy and reliability of your data and build trust with your customers.

Use email list validation as an opportunity to improve user experience

Verification is the process of confirming that the information collected on your form is accurate and complete. By using verification as an opportunity to improve form design and user experience, you can improve the effectiveness of your forms and the quality of your data.

Here are some ways to use verification as an opportunity to improve form design and user experience:

  1. Use clear and concise language: Make sure the language used on your form is clear and easy to understand. Avoid using jargon or technical terms that may be confusing to users.
  2. Use clear and visible error messages: If there are errors on the form, use clear and visible error messages to help users identify and fix them. Make sure the error messages are specific and provide guidance on how to correct the errors.
  3. Use responsive design: Make sure your forms are mobile-friendly and responsive, so they look good and work well on all devices.
  4. Test and optimize your forms: Use A/B testing to compare the performance of different versions of your forms and determine which ones work best. Use the results of your testing to make improvements and optimize the design and user experience of your forms.

Overall, by using verification as an opportunity to improve form design and user experience, you can improve the effectiveness and reliability of your forms and the quality of your data.

Step 5: Monitor and maintain your email list

To effectively monitor and maintain your email list, consider the following steps:

  1. Regularly check for bounces: Check your email list regularly for bounces, which are emails that cannot be delivered due to an error. Remove any bounces from your list to ensure that you are only sending emails to valid addresses.
  2. Remove inactive subscribers: If you have subscribers who have not engaged with your emails in a while, consider removing them from your list. This can help improve the deliverability and effectiveness of your emails.
  3. Segment your list: Consider segmenting your list based on factors such as interests, behaviors, or location. This can help you create more targeted and relevant content and improve the effectiveness of your emails.
  4. Keep your list up-to-date: Make sure to regularly update your list with new subscribers and remove any old or invalid email addresses. This can help ensure that your emails are being delivered to the right people and that your data is accurate.
  5. Use double opt-in: Consider using a double opt-in process, where subscribers must confirm their email address before being added to your list. This can help reduce the number of invalid or fake email addresses on your list.

Overall, regularly monitoring and maintaining your email list is essential for ensuring the accuracy and effectiveness of your email marketing efforts. By following these steps, you can improve the deliverability and engagement of your emails and drive better results for your business.

In conclusion, email list checker is an important process that can help businesses improve the deliverability of their emails, enhance their reputation as a sender, and drive better email marketing performance. By verifying the accuracy and validity of the email addresses on your list, you can ensure that your emails are being delivered to the right people and that your data is accurate.

In addition to improving the effectiveness of your email marketing efforts, email list verification can also help businesses save money by reducing the number of bounced emails and improve their reputation by avoiding sending emails to invalid or fake addresses.

Overall, the importance of email list validation cannot be overstated. By taking the time to regularly verify and maintain your email list, you can improve the deliverability and effectiveness of your emails and drive better results for your business.