Email marketing is a great strategy that helps you boost sales, leading to an-increased revenue. It not only presents you bigger opportunities but also helps you grow your business.
According to DMA (2018), it is said that for every $1 spent on email marketing, an average of $32 can be expected. And that's a huge deal!
In this new tech-age, almost everyone owns a cell-phone. Furthermore, checking up on any new emails, updates and news letters has become a part of the routine. Hence, there's no chance of missing out on any latest sales and offers to go on to.
Email marketing is great strategy that can prove to be important to help you reach your marketing goal, expanding the audience to the widest.
Content Marketing Institute held a survey revealing that 93% of B2B marketers use email marketing as a source to share their content. Including that an additional 40% said that emails news letters are vital to be used as email marketing campaigns.
However, one might have this question that if holding up an email campaign would even be successful, and if there a right way to it? Fret not. We're here to tell you how to deal with any problems with email marketing. All that, just by letting you know the best 3 tactics to make your first email marketing success.
1- Definite goals
To begin with, the first and foremost step to any kind of marketing is to set a goal of what you want as the outcome of the campaign. If you have already chosen other means of marketing and have already gained a number of customers, alongside a little name and fame in the market, you can choose your email marketing to aim towards the following:
- Increasing your customers
- Shooting up your sales
- Building a stronger relation with current customers
On the other hand, if you are only a start-up and this is the first form of marketing you are opting for, in that case, you could be aiming for:
- Introducing your brand
- Increasing brand visibility
- Gaining new customers
- Generating a revenue
Once your goal is set, it will be easier for you to create the perfect mail to grab readers attention as much as possible. This helps you gain the most out of your email marketing that you will launch.
2- Clean it up
Is there anyone actually on the other side? To be able to carry an email marketing campaign, you form a list of email addresses. This can be done in two ways. The first one being that you buy email addresses off of sellers/provider and you can send your emails to the given addresses. The other option being, you have a "subscribe to newsletter" option on your website, where visitors enter their email for you to later send them email updates.
However, both of these options can come up with some trouble. Usually, buying off email addresses come with a bulk of fake mails that are no longer used and then, on the other hand, the addresses you collect from your website, maybe entered incorrectly. In the end, making both the options not so helpful.
When dead-ends and wrong addresses will lead to go undelivered message, such bounces are known as "Hard Bounces".
There are also "Soft Bounces" which occur when the receivers inbox is full or the server is busy.
So, when a message can't be delivered, a fake email bounce message ends up in your inbox. Not only has your message not been sent, but it is also creating nuisance in your mailbox. Which can truly be a real bummer!
Nevertheless, everyone problem comes with a solution. There are platforms such as http://bounceless.io that help you filter out all the dead and incorrect email addresses. Providing you with a clear and organic email addresses that are active and running. Shielding you against undeliverable bounce messages. This simplifies your process and you can easily send in your marketing campaign to reach your goal easily.
3- Improve visualization
Once you have a goal, an organic email list your next step is to create that perfect email. Presentation is the key. As this will be your first email marketing message, you have to make sure to make it perfect. This will not only help you reach those people but also enforce them to open up your mail and keep them engaged.
Statistics by GetResponce (2017) say that the average open rate of a welcome email is 82%. Whereas according to Yes LifeCycle Marketing (2017) emails with personalized subject lines can hold an impact of increasing the previously said statistic can increase by 50%.
As a receiver opens up their email, the first thing they will notice is the subject line. The subject line should be short and appealing. This increases the curiosity of your potential customer. The best way to do this is to avoid cliche click baits such as "FREE" and "SALE". However, a more conversational tone can be used by naming the customer or by asking an interesting question.
Moving on, be aware that the content is the core of your marketing campaign. The information you provide must be accurate otherwise it is likely that you might lose repute. So its better to stay true to your brand voice and use more captivating language while staying in all honesty.
It is important to keep the motive of your campaign in mind at all times. Your motive can also direct you to which is the best time to launch your campaign. The idea of the business and your goal in mind will help you gain the perfect target audience that you are trying to reach.
This builds more audience as the subject line, the outlook of the email and tone used are all both catchy and engaging
Which gives even more of a possibility to make the statistics increase. In addition to that, if the audience likes what they see, they are likely to give a better feedback and would even wish for more similar mails.
To sum it up!
To avoid any obstacles to help you reach your success, the above-mentioned pointers are the best 3 email marketing tactics that you can use any day and every day!
Always stay careful, goal-oriented, use the right methods, have a clear organic audience and roll your dice to a sixer.
Knowing how crucial email marketing is and the growing use of it, it is important to use it the right way. Keeping all these things is essential, helping you reach your goals in a more efficient and time-saving way.
Organizing, directioning and the correct planning will help you assist you to the star income.12-