Okay, let’s face it, when it comes to email marketing, everyone has an opinion about how to succeed. One thing you should know is that email marketing is part science and part art. Art in the sense that you are going to need to use some tact in crafting intended content. Poorly crafted content does not give any incentive or draw interest from the target market. The science part comes in when you need to verify and clean up your email lists before mailing your prospects. We have talked about all of this in our previous posts. So, today we are going to highlight the golden rules and tips of email marketing to set you in the right path of email marketing success.
Email marketing has long been disregarded as an effective marketing tool by many. What a gross misconception! The truth is email marketing is basically a gold mine just sitting and waiting to be explored. All you need, is to do it right, and with consistent and smart work, you will sure enjoy all the benefits. Raise that response rate from 1% to 20% or more. Others have done it in the past and many more continue to do it. Don’t you think that it’s time that you did too? Take these rules and tips into account when undertaking your email marketing.
The competition is getting tougher and market dynamics are ever changing. As a marketer, you can’t use same tactics that were being used five years ago, to reach out to your targets. Instead, focus on building lasting relationships with your subscribers — if possible tailor every message according to the type of subscriber you are reaching out to, and make it personal. Gone are the days when marketers used one message to address all subscribers.
Do not oversell nor undersell intended content. At the same time, remain relevant — as much as you try to make the content personal. Avoid coming up with too long emails as it tends to drive the attention of the reader away from the primary purpose of the email. It also wastes their time and who’s to say that they will finish reading the email? You’d be surprised at the number of people who appreciate brief and relevant emails. If you are unsure about how to craft the content, keep it short and simple. Remember, less is more.
So, you have a few subscribers who have become inactive. You have reached out to them several times but without any success. Don’t you think it is time to move on? Take those addresses off your lists because all they are doing is to alter — negatively, I might add — your campaign stats. You know what? If you are the type of marketer who always gets sentimental about all their subscribers and is always a little too optimistic, it is fine. Why don’t you create a list of inactive marketers, completely separate from your primary lists of active and potential subscribers? This way, you can focus on separate lists and have separate stats.
The world of email marketing is so immense; we cannot discuss every single thing in this post. As usual, we will continue publishing content that touch on different aspects of email marketing to help you get a grip on the trade and keep you informed. We hope you enjoyed this one!
This article is originally published on www.bounceless.io — A simple way to verify your email lists and get rid of hard-bounces once and for all.